Monday, 15 December 2014

How Ranch appeals to my target audience

Ranch appeals to my target audience in the way that it is structured and the language used. It is quite formal in the writing and the structure and design is also formal but in places it has some originality to it in places. For example my contents page has a very unique design to it as the font and the structure is quite informal, but although it is very simple, it is still interesting to look at. This type of structure will appeal to the younger audience but the formal writing will appeal more to the older audience.
My magazine doesn't just cover the new and up and coming artists, it covers a wide variety of artists within the country genre. This means people will be able to keep up to date with the well known artists, this will appeal to the country fans as the reason the well known artists are popular is because the audience likes them so using them in my magazine will mean I get a larger audience as well. This is is done by putting the artist name on my cover lines on the front cover. When they see an artist name on the cover, it may appeal to them and make them want to buy it.
As country is quite a natural genre I liked to use quite rural locations for my photography, by doing this it would appeal to the older audience as they are more for nature and would appreciate the images more. Also my main artist on the front cover (Oscar Walton) would appeal to the younger audience, as he is young himself and they may feel they can relate to him, also as he is good looking this may attract a larger female audience for this particular edition of Ranch. Also his good look could attract a younger male audience if they want to copy his style.

The font used on the front cover is very simple and easy to read, this may appeal to the audience as it is not complex and the layout is very easy to follow. The house style is very consistency and having consistency will appeal to both genders, and make them feel comfortable with it.











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